Justin Malcolm is a 30‑year veteran of the hospitality industry, having led award‑winning properties across Australia, Thailand, Malaysia, the Maldives, and Vietnam. He is the Managing Director and Co‑Founder of JPA Worldwide, a consulting firm delivering tailored business solutions that draw on his extensive global leadership experience.

Justin has been a member of the AusCham Vietnam Board of Directors since 2021, serving in key roles including Secretary, Co‑Chair of the AusHub Committee, Chair of the People & Remuneration Committee, and Foundation Director of AustCham ASEAN.

His industry recognition includes being named Travel + Leisure’s Best General Manager in Ho Chi Minh City (2024) and a Top 4 GM in Vietnam, as well as receiving the Asia Pacific Tourism & Travel Federation’s Hospitality Superstar Award (2019). Earlier in his career, he was honored as PATA Face of the Future (2012) and Starwood’s Most Inspiring Leader for South Asia (2009).